微博在高校思想政治教育工作中的创新研究

Research on the Innovation of Microblog in University Ideological and Political Education

微博在改变传统教育模式、增进师生交流、增强思想政治教育影响力等方面有着十分重要的作用,但微博在带来信息分享快捷的同时也带来前所未有的挑战,如信息传播过度自由化、微博泛娱乐化倾向等问题。因此,应从构建微博教育创新平台,打造高校特色微博,搭建校园"微博矩阵"、创新管理模式等方面来促进微博在高校思想政治教育中的创新应用与研究。

Weibo sharing platform for the communication of college students in the age of the Internet information, as the fastdissemination of information, content and diversification, is quietly affect and change the students’ outlook on life, values and cognitive concept. On weibo as the carrier of ideological and political education of college students, is the subject that needs to be further researched urgently in the current colleges and universities, this article mainly analyzes the micro era the challenge for the ideological and political education and the strategy, actively explore the way of weibo into college education, create a new situation of i？deological and political education.