大学生自媒体媒介素养调查报告——以无锡高校为例

An Investigation Report of the College Students' We-media Quality——Taking Wuxi Colleges as A Case

本文通过问卷调查、访谈、理论分析研究,以无锡市本科、高职大学生为调查对象,通过对大学生自媒体认知辨别能力、运用能力、自我管理能力等3方面进行调研,发现大学生的媒介认知能力、批判能力、科学合理运用自媒体能力普遍较弱。开设媒介素养教育课程,通过自媒体线上平台教育、入学教育、主题班会、座谈会等形式,提升大学生自媒体媒介素养水平。

Through the questionnaire investigation, interview, theoretical analysis, taking Wuxi University students and higher vocational college students as the test objects, this paper investigates the status quo of the college students’ability to identify, apply we-media and self-manage. It indicates that many college students have poor ability to identify, criticize and apply we-media. Starting from this finding, higher education colleges should set up the we-media quality course to improve the college students’we-media quality level by means on-line we-media education, off-line university-starting education, theme class meeting, symposium, etc.