电子商务概论课程教学改革策略研究

Research on Teaching Reform Strategies of Introduction to E-Commerce

电子商务概论课程是很多高校经管类专业学生的必修课程。本文从电子商务概论课程的教学现状出发,分析了教学中面临的主要挑战,提出了"强化实验实践、开展创新创业竞赛"的教学改革策略,建立了电子商务概论课程的实验实践教学模式和内容体系。

The course of Introduction to E-Commerce is a compulsory course for college students majoring in economics and management. In this paper, starting from the current teaching practices of Introduction to E-Commerce course, we analyzed the main challenges in teaching, proposed a teaching reform strategy by strengthening experiments and practices and carrying out innovation and entrepreneurship competitions, and established the teaching methodology of experiments and practices and content system for the course of Introduction to E-Commerce.