基于移动互联网的共享经济商业模式创新

Business Model Innovation Based on Mobile Internet——Taking the Sharing Economy as An Example

随着移动互联网的普及,共享经济逐渐彰显其配置资源的优势。而基于移动互联网的共享经济发展有着多样化的商业模式,鉴于企业所依侍的优势不同,所涉及的利益相关者有别,因而所选择的交易结构和盈利模式也有很大差别。文章简要梳理了移动互联网语境下共享经济的主要商业模式,分析了各类商业模式的优劣及其适用的条件,并对共享经济当中商业模式创新面临的问题进行了反思,探究其创新的关键要素与策略选择问题,以期为基于移动互联网的共享商业模式创新提供借鉴。

With the popularity of the mobile Internet,the sharing economy has gradually demonstrated its advantages in allocating resources.The mobile Internet-based sharing economy has a diversified business model.Given the different advantages of the companies and the different stakeholders involved,the transaction structure and profit model chosen are also very different.The article briefly processes the main business models of the sharing economy in the context of mobile Internet,and analyzes the advantages and disadvantages of various business models and their applicable conditions.In the sharing economy,the problems faced by business model innovation are reflected on,and the key elements of innovation and strategy selection are explored,in order to provide reference for the innovation of shared business model based on mobile internet.