基于用户角度的科技期刊数字化出版策略

Research on Digital Publishing Strategy of Sci-tech Journals Based on Users

在互联网技术快速发展、国民数字化阅读比例不断攀升的时代背景下,科技期刊的数字化出版转型势在必行。笔者从用户角度出发,分析科技期刊进行数字化出版的优势和机遇,勾画了数字化出版过程中多角色用户的互动愿景,提出了"创建QQ或微信群、借助第三方媒体引导用户互动、依托自有网站搭建社交平台、培养作者的数字化出版意识、建设XML一体化出版流程和创办纯数字化期刊"等着眼于为用户提供全方位服务的数字化出版策略。

With the rapid development of Internet technology and the ever-increasing proportion of national digital reading, the digital publication transformation of sci-tech journals is imperative. This paper analyzed the advantages and opportunities from the perspective of users, and outlined the interactive vision of multi-role users in the digital publishing process, and proposed the digital publishing measures to provide all-round service for users, including creating QQ or wechat groups, using 3 rd party media to guide user interaction, relying on own websites to build social platforms,educating authors on the digital publication awareness, building all-in-one XML publishing process and creating pure digital journals.