把提升有效供给能力作为供给侧改革的着力点——基于体育经济学的视角

Enhancing Effective Supply Capacity as the Focus of Supply Side Reform——From the Perspective of Sports Economics

近年来国家实施的供给侧改革以三个＂点＂为中心,即以机制创新为切入点,以结构优化为侧重点,以增加有效供给为着力点。从当前体育经济领域的发展实际来看,人民群众逐渐旺盛的体育健身诉求与体育产品供应不足之间的矛盾日益突出,为此,应当努力提高体育产品和服务方面的供给能力,具体到体育产业发展的重要载体——体育场馆经营来说,则需要以开放性思维解决体育场馆赛后运营问题,以企业化管理方式提升体育场馆的经济效益,以职业联赛体制改革来扭转体育场馆经营的困局,通过供给侧改革的具体成果来满足人民群众日益增长的体育健身需求。

The contradiction between the people＇s increasingly vigorous demands for physical fitness and the insufficient supply of sports products is becoming increasingly prominent in view of the current development of the sports economy. Therefore,efforts should be made to improve the supply capacity of sports products and services,specifically to the important carrier of the development of sports industry-sports venues management.Therefore,it is necessary to solve the post-competition operation problems of stadiums and gymnasiums with an open mind,enhance the economic benefits of stadiums and gymnasiums with an enterprise-oriented management mode,reverse the predicament of stadiums and gymnasiums management with the reform of the professional league system.