颠覆与重塑:数字阅读中的身份认同

Subversion and Reconstruction: Identity in Digital Reading

在新媒体环境下,数字阅读通过扩展信息范畴、打破"标签"式群体归置、在互动与共享中重塑立体式映照等方式,改变着读者身份认同建构的传统路径,为自我认同与群体认同提供了新的逻辑思路。数字阅读下的身份认同显现出双重裂变的趋势:在自我认同层面上,读者身份认同的强化与"自我"的立体式"书写";在群体认同层面,逐渐形成以阅读内容、兴趣为中心,以信息的共通、共享为联接点的"圈子"式文化部落体。但从"圈子"内部看,其群体认同黏性较低,具有流动性与"非卷入性"等特点,难以形成长久、稳定、强效的认同与归属。

In the new media environment, digital reading has changed the traditional path of reader identity construction by expanding the scope of information, breaking the ＂label＂ type of group settings, and remodeling the stereoscopic mapping in interaction and sharing, which provided a new logical thinking for self-identity and group identity. Identity in digital reading shows a dual fission trend： on the level of self-identity, the strengthening of reader identity and the ＂self＂ of the three-dimensional ＂writing＂; and on the level of group identity, gradual formation of the ＂circle＂ or cultural community based on the reading content, interest, and the commonly shared information. However, the cohesion of group identity in the ＂circle＂ is low and has the characteristics of liquidity and ＂non-involvement＂. It is difficult to form a long-term, stable, strong identification and belonging.