“互联网+”时代出版产业在线教育发展现状及趋势研究

The Development and Trend of Publishing Industry's Online Education in the "Internet +" Era

在线教育作为"互联网+"时代的产物,正在成为一种新兴的学习模式,持续改变甚至有可能颠覆原有的与教育相关的各产业的商业运营模式和盈利模式。文章从我国当前在线教育产业发展现状入手,指出当前在线教育产业不同主体跨界行为频繁,用户规模持续增长,消费行为习惯正在养成,融投资热潮汹涌。在此背景下,出版产业涉足在线教育产业成为外延环境和内生驱动两方面的必然要求,并且已经出现了多种形式的商业运营模式。同时,文章指出出版企业涉足在线教育产业的过程中应该理清的问题,以及未来出版产业参与其中的在线教育产业将有更具创新的技术形式更迭以及商业盈利模式。

As a product of the ＂Internet＋＂ era, online education is becoming an emerging learning model, which continues to change and may even subvert the business and profit models of the various education-related industries. This article starts with the current development of online education industry in China, and points out that the current online education industry features frequent cross-border behavior of different subjects, the continuous growing user scale, consumer behavior habits being formed, and the turbulent investment boom. Under this background, online education industry has become an inevitable requirement for the extension and endogenous drive to reinvigorate traditional publishing industry. And there are many forms of business operations. The article also points out that the issues that should be clarified by publishing companies concerning their online education include more innovative forms of technological change and business profit patterns.