“知识付费”热潮下的“阅读服务”对出版业的影响与改造

The Influence of "Reading Service" on Publishing Industry and Its Transformation Amid the "Knowledge Payment" Fever

"阅读服务",是网络时代"知识付费"热潮下最为流行的服务内容之一,具有多种主体参与、文本开放生产、跨媒介阅读等特点。对其内容的生产与传播、服务方式及主客体关系等,需要重新认知与理性的反思。传统出版业既要在网络与"知识付费"共绘的"阅读服务"图景时代保持开放心态,积极把握新机遇,也要警惕"知识付费"带来的新问题,坚守出版的职业权威与专业本色。

＂Reading service＂ is one of the most popular service under the ＂knowledge payment＂ boom in the Internet era. It has the characteristics of participation of various subjects, open production of texts, and cross-media reading. The production and dissemination of its content, the service mode, and the relationship between the subject and the object need to be given a second thought. The traditional publishing industry should not only maintain an open mentality in the era of ＂reading services＂ created jointly by the network and ＂knowledge payment＂ platform, but also actively grasp the new opportunities, and should be alert to the new problems brought about by ＂knowledge payment＂ and adhere to the professional authority and character of publication.