“去”书店:基于场景的实体书店转型策略与实践

“De-” Bookstore: The Contextual Strategies and Practices of Physical Bookstore Transformation

移动传播的本质是基于场景的服务。场景是指基于时空情境的普遍连接方式。新媒介环境中实体书店转型探索的核心在于激活"场景",即以书店核心价值为基础,实现多维度传播关系的连接。其中,空间是营造场景的媒介,又作为节点激活多重交往网络,新媒介技术成为场景更新的驱动力。未来实体书店的空间属性、知识价值及关系连接是推动其场景化的核心价值。

The essence of mobile communication is a service based on context. The context means universal connection in specific space-time situation. In the context of new media, the key of physical bookstore transformation is to activate context and connect with multiple communicating relations based on core value, which means space is the medium to create context as well as node to activate interacting nets, and new media technology become the power of updating context. In future, the core value of the context of physical bookstore is space, knowledge and relation connection.