“大妈”媒介形象的嬗变(2007-2017)——以《人民日报》《南方都市报》和《中国妇女报》相关报道为例

The Transmutation of the Media Image of Chinese “Dama”(2007—2017 )——Taking the Related Reports on The People's Daily, The Southern Metropolis Daily and The China Women's Daily as Examples

2013年4月,"中国大妈"在一场黄金抢购浪潮中,因为惊人的购买力而一战成名。随后,"大妈"媒介形象便从传统大妈认知彻底颠覆为负面化标签的代名词。"大妈"作为社会文化中的普通女性群体,其媒介形象的变迁不仅仅是局限于新闻报道的媒介语境,而且是作用于社会公共舆论、社会转型、文化变迁交叉点上的社会文化现象。因此,探析"大妈"群体媒介形象的嬗变过程对于我国当代社会媒介发展与转型具有重大意义。

In April 2013, Chinese Dama became famous for their incredible purchasing power during the gold rush. Subsequently, the media image of Dama has been transformed from the traditional Dama cognition into the pronoun of negative label. Dama as ordinary women in the social and cultural groups, the changes of their media image are not only limited to news coverage of the media context, but the effect on social public opinion, social transformation and cultural changes at the intersection of social cultural phenomenon. Therefore, it is of great significance for contemporary Chinese social media to probe into the evolution process of the group media image of Damas.