虚拟现实技术与定制化服务为旅游业带来的机遇和挑战

Virtual Realy Technology and Custonization Services Bring Opportunities and Challeges to The Tourism Industry

近年来,中国游客数量呈现持续高位增长趋势,中国步入大众旅游时代。但中国旅游业存在上班族没时间、资金限制、旅途劳累、生态环境破坏、导游诈骗等问题,制约了旅游业的发展。该文将虚拟现实技术同定制结合,讲述凭借其浸没性、交互性和自主性等特性,满足用户视觉与精神的需求,旨在解决旅游业存在的问题,带动传统旅游业的发展,促进社会经济结构的调整。

In recent years,as the number of Chinese tourists shows continuous high-level increase status,China has moved into amass tourism era.But there are still some problems which could restrict the development of tourism,such as time constraints, capitallimitation,travel fatigue,ecological destruction and the fraud of tour guide.This article combines the virtual reality technology withcustomization,shows us how to satisfy users＇ visual and spiritual needs with its features of immersion, interactivity and autonomy,which is designed to solve the existing problems of tourism,contribute to the development of traditional tourism and promote the ad-justment of socioeconomic structure.