共建共治视角下农村电商发展模式研究

Research on the Rural E-commerce Model from the Perspective of Co-governance

电子商务在便利农民生产生活、助力扶贫攻坚、促进农村经济发展等方面取得明显成效。但在发展过程中也出现了平台门槛高、农产品标准化程度低、电商资源不足等问题。农村电子商务现阶段的发展重点是农产品上行,需要多方参与共同建设、治理。本文研究了两个典型的农村电子商务示范县,总结了其电商模式,并比较分析了两地模式参与方的职能和关系,提出了发展农村电商的建议。

E-commerce has made remarkable achievement in facilitating farmers＇ production and life, helping the poor out of poverty, and promoting the rural economy, However, problems have also arisen, including high threshold set by the platforms, low standardization of agricultural products, and insufficient e-commerce resources. The rural e-commerce at this point is focused on selling agricultural products to cities, which requires the participation by multiple parties in co-governing the industry. This paper studies two typical rural e-commerce demonstration counties; reviews their e-commerce models; comparatively analyzes the functions of and relationships between the partici!oants in the two models; and contributes suggestions for the growth of rural e-commerce.