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定向广域度在定向广告投放中的调节作用探析

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摘要 多媒体时代的到来,使广告逐渐成为提高企业知名度、打造企业品牌形象的主要途径,而广告投放的精准性也将对企业的经济利润产生决定性的影响。基于此,本文主要以定向广域度为基础,针对其在定向广告投放中所产生的调节作用进行了优化模型分析,期望以此来提高企业对定向广域度的调节能力,实现对广告受众的有效筛选,发挥出企业广告投放价值的最大化效用。
作者 卜煜
出处 《中国报业》 2018年第20期71-72,共2页 China Newspaper Industry
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