信息搜寻的互联网方式:意义、不足与对策

The Internet Pattern of Information Searching:Significances,Deficiencies and Suggestions

信息搜寻是指交易中的供求双方相互了解对方及产品情况的行为。信息搜寻出现问题,会对交易产生严重影响。历史上曾经出现过自然的、规则型的和大众媒介的信息搜寻方式。与这些方式相比,互联网的信息搜寻方式极大地降低了信息搜寻成本,提高了信息搜寻效率,并且解决了一些传统意义上的信息搜寻难题。互联网的信息搜寻方式存在三个方面的不足。这些不足可以通过引入新技术、加强政策监管、强化平台企业责任、提高消费者信息搜寻素养等途径加以弥补。

Information searching means that the provider and the demander acquire information each other. The frustration of information searching will impact the transaction seriously. There were three patterns of information searching- -natural, regular and by mass media in the history. Comparing with them, the internet pattern has cut down the cost of information searching, improved its efficiency and solved some conundrums. Internet pattern of information searching has three deficiencies. They can be remedied by introducing new technologies, improving the policy regulations, increasing the responsibility of the platforms and promoting the information searching ability of consumers.