高速公路运营管理品牌建设探讨

Discussion on Expressway Operation Management Brand Building

文章阐述了当前高速公路运营管理品牌建设的必要性和发展现状,重点以广西交通投资集团"笑迎四方·畅享八桂"运营管理品牌为例,探讨高速公路运营管理品牌建设的有效途径。

This article described the necessity and development status of current expressway operation management brand building, and discussed the effective ways for expressway operation management brand building by taking the operation management brand ＂Open to the World · Smooth Traffic in Guangxi＂ of Guangxi Communications Investment Group as the example.