课外课堂教学中数字化教材出版探析

On Publication of Digitalized Textbooks for Extracurricular Classroom Teaching

当前高校教材的数字化出版仍然处于试验阶段。文章结合传播学的相关理论,分析高校教材出版的数字化模式,从受众的使用与满足入手,剖析了全媒体时代对数字化教材的消费需求,进而探讨数字化教材出版的内容建设和新媒体资源配置,阐述数字化教材在全媒体时代的出版优势以及面临的困难,并指出数字化形势下高校数字化教材出版自身的交互性与补偿性将更好地服务于传统纸质教材,而且将有更大的发展空间和市场效益,为高校数字化教材出版提出新的改革思路。

Still in its experimental stage, the publication of digitalized textbooks has its advantagesand disadvantages as compared to that of traditional textbooks. Its current situation is analyzed fromseveral aspects, including its market needs, content building, and resources allocation. Some suggestionsare proposed for its future development and existence.