语言生活与语言文化产业的融合——以“汉字听写大会”和“朗读者”等现象级电视节目为例

The Integration of Language Life and Language Culture Industry——Taking TV programs like “Chinese Characters Dictation Conference” and “The Reader” as Examples

融媒体时代,语言主流消费模式和语言知识消费模式呈现产业化趋势,语言产业技术更新,语言生活在语言产业化带动下花样翻新,如何在语言生活和语言产业融合发展的新机遇里发挥语言表达优势,弘扬传统文化,在变化中求发展,汉字听写大会和朗读者等现象级节目创新尝试并获得成功。如何应用和把握融媒体时代语言生活和产业结合的快速变化,适应、调整和创新语言生活方式,这是新时代语言工作者面临的挑战和考验。

In the current age of media convergence,the mainstream consumption pattern of language and the consumption pattern of language knowledge show the trend of industrialization.Amid the rapid technological developments in language industry and developments in the linguistic life due to language industrialization,questions need to be addressed as to how opportunities presented by both the development of language industrialization and changes in people＇s linguistic life can be harnessed to give full play to the language expression while carrying forward the traditional culture.The phenomenal success of the CCTV programs like The Chinese Character Dictation Competition and The Reader demands approaches that allow us to seize and use the opportunities presented by the rapid changes from the integration of linguistic life and integration at this age of media convergence,to adapt,adjust and innovate language lifestyle.This remains the challenge faced by all language workers in the new era.