城市形象宣传片与黄石城市品牌的构建

Brand Building of Huangshi through City Image Publicity Film

城市形象宣传片作为一座城市对外宣传和展示的窗口,是城市招商引资、发展旅游业、塑造城市形象、构建城市品牌的有力武器。黄石城市形象宣传片已成为带动黄石市经济发展和城市转型的有力手段。文章以黄石市城市形象宣传片为例,重点分析城市形象宣传片中视听元素的运用、矿冶文化的影像传达以及城市形象宣传片对城市品牌的构建作用等。

As a window for the publicity and display- of a city, the city image publicity film is an effective means for attracting investment, developing tourism, shaping the image of the city, and building city brand. Huangshi City Image Publicity Film has become a powerful means to promote the economic development and transformation of Huangshi. Taking the city image publicity film of Huangshi as an example, the article focu- ses on the use of audiovisual elements in the city image publicity film, the image communication of mining and metallurgy culture, and the role of city image publicity film in building city brand.