消费者对禽类食品安全风险感知及其影响因素

Consumers′Perception of Poultry Food Safety Risk and Its Influencing Factors

禽类生产消费过程中面临的生产风险及食品安全是禽肉市场发展的一大问题。为探究禽类消费者食品安全风险感知及其影响因素,基于南京市200位禽类消费者的调查数据,利用主成分分析和多元回归模型,分析禽类消费者的特征及消费行为对食品安全风险感知的影响。结果表明:消费者的受教育程度和禽类养殖方式是影响消费者对禽类食品安全风险感知程度的重要因素。为此,国家在对禽肉市场进行宏观调控的同时,应加强普及禽肉食品安全知识、做好禽类养殖过程中的一系列工作。

The production risk and food safety in the process of poultry production and consumption is a major problem in the development of poultry market.In order to explore the food safety risk perception of poultry consumers and its influencing factors,based on the survey data of 200 poultry consumers in Nanjing,principal component analysis and multiple regression model were used to analyze the characteristics of poultry consumers and the impact of consumer behavior on food safety risk perception.The results showed that consumers′ education level and poultry breeding methods were important factors affecting consumers＇ perception of food safety risks.Therefore,the state should strengthen the popularization of knowledge of poultry food safety and do a good job in the process of poultry breeding while macro-control of the poultry market.