辅助工具在团队开发商业模式主意过程中的作用研究

Research on the Roles of Auxiliary Tools in Team Development of Business Mode

目前越来越多的企业关注商业模式创新以维持自身的竞争优势,因而这一创新过程中主意生成的质量会影响商业模式创新的效果。本文利用工商人类学的研究方法,探索了辅助工具在开发商业模式过程中的应用效果。研究显示,团队主意生成过程中如果利用辅助工具将会产生积极效果。本文通过实验比较了两种辅助工具(实物、草图、商业模式画布)与文字在主意生成过程中的作用效果,通过开发新的量表,力图检验辅助工具对团队合作与创新性方面是否会有正向效应。实验结果表明,实物、草图以及商业模式画布对于团队创新过程中的合作性、创新性均有显著正向影响。

At present, more enterprises focus on business mode innovation to maintain their competitive edge, so the quality of ideas generated in this process have impacts on the effect of business mode innovation. By using the business anthropology, this paper explores the application effect of auxiliary tools in developing business mode. Research shows that the use of auxiliary tools has a positive impact in team idea generation. In this paper, the effect of two auxiliary tools （object, sketch, business model canvas） and text in the process of idea generation was compared through experiments. The purpose of this paper is to test whether auxiliary tools have positive effects on teamwork and innovation by developing a new scale. At last, the experimental results show that physical objects, sketches and business model canvases have positive effects on teamwork and innovation in the process of team innovation.