大学生对微信朋友圈传播信息辨别能力的调研

Survey of College Students' Ability to Disseminate Information in WeChat's Moments

为了分析大学生对微信朋友圈信息辨别能力现状,探究其存在的问题及主要原因,并提出有效的应对措施及建议,本次调研以山西太原3所高校的大学生为研究对象,通过整群抽样确定1 000个样本,并以现场发放回收问卷的形式收集信息,整理调查问卷,设置有效筛选标准,剔除无效问卷,将收集的数据利用EpiData 3.1软件建立数据库,用SPSS 23.0统计软件对数据信息进行整理分析。分析结果显示,大学生群体面对微信朋友圈传播信息表现出辨别力低下、不能正确判断处理等很多问题。针对大学生信息辨别力低下的现状,笔者从学校和社会的角度提出了相应措施和建议,有助于加强大学生的微信媒介素质水平,使其学会有效利用大众传媒帮助自己成长与进步。

This paper analyzes the current situation of information discrimination ability of college students to WeChat＇s Moments, explores its existing problems and main reasons, and puts forward effective countermeasures and suggestions. In this study, three colleges and universities in Taiyuan are selected as the research subjects, and 1000 samples are selected by cluster sampling, and the information is collected in the form of questionnaires. The collected data is used to build a database using EpiData 3.1 software, and finally the data is analyzed by SPSS23.0 statistical software. The results show that in the face of WeChat, college students shows poor discrimination and could not correctly judge and deal with all kinds of information. Based on the problems, this paper puts forward corresponding measures and suggestions from the perspective of school and society, hoping to strengthen the media quality of college students and make them learn to effectively use mass media to help themselves grow and progress.