基于O2O模式的图书馆服务产品设计开发与实践探索——以馆藏建设和图书借阅服务为例

Design,Development and Practice of Library Service Product based on O2O model:Collection Construction and Book Borrowing Service

以社交化、本地化和移动化为核心的SOLOMO环境下,O2O模式应用于图书馆服务是图书馆提升服务价值的有效途径。在O2O模式下,如何促进图书馆线上线下服务工作相融合,易于读者接受、获取以及产生"购买兴趣"的"图书馆服务产品"是重要媒介,它的设计开发将成为做好这项工作的重点。文章以图书馆馆藏建设与图书借阅服务提供方式为例,论述了图书馆设计方便读者使用的服务产品的必要性与可行性,以及产品设计思路,并对相关实践案例进行了分析。

With the socialization, localization and mobility as the core of the solomo environment, the application of O2Omode to library services is an effective way to enhance the service value of the library. In O2O mode, it is important to provide library service products which are easy for readers to accept and obtain, and promote the integration of the library service online and offline, and their design and development will become the focus of the work. Taking library collection construction and library lending services as an example, this paper discusses the necessity and feasibility of designing the service products, product design ideas, and the related practical cases.