摘要
网络社群作为社会化媒体的一种典型形态,为健康传播注入了新的活力。与传统的宣教式传播相比,网络社群具有更加平等和自主的传播特点,成为公众参与健康传播的一个可供拓展的有效路径。
As a typical form of social media, network community has injected new vitality into health communication. Compared with traditional propaganda, the network community has more equal and autonomous communication characteristics, and it has become an effective way for the public to participate in health communication.
作者
杨杰
Yang Jie(Guangxi University for Nationalities,Nanning 530006,China)
出处
《健康教育与健康促进》
2018年第5期383-385,共3页
Health Education and Health Promotion
关键词
网络社群
公众参与
健康传播
Network community
Public participation
Health communication
