深度透视南北“稻香村”案

Reflections on the case of the two “Daoxiangcun” brands

对于具有历史争议色彩的品牌,全面、客观地梳理历史发展过程,应充分考虑争议双方的行为是否符合诚实信用原则,重拳打击失信行为,营造公平竞争有序的市场环境,兼顾企业和社会公共利益,促成形成多赢局面。

When it comes to the brands that involve historical controversies, it is necessary to summarize their historical paths in a holistic manner, with emphasis on whether the two brands have been in line with the principles of honesty and credibility. Meanwhile, effective measures should be taken to crack down on dishonest behaviors so as to create a market environment that is fair and with orderly competitions. The benefits of the companies and the society should be kept in mind to ensure positive outcomes for all.