汽车企业的技术创新管理浅析

Analysis of the Technical Innovation Management in Automobile Enterprises

随着汽车行业竞争日益加剧,参与市场竞争的汽车企业从技术变革创新、人才培育、营销管理等各个维度展开全面的竞争。而汽车企业的技术创新,又是众多竞争领域中非常关键的一环,在这种情况下,汽车企业必须加大对技术管理创新的研究和投入力度,提升技术创新管理能力,以不断提升自身的核心竞争力。基于此,论文在研究中,简要分析了当前我国汽车企业技术创新管理的现状及存在的问题,然后提出了相关对策建议。

With the increasing fierce competition of automobile industry, the automobile enterprises participating in the market competition carry out the all-round competition from the aspects of technological innovation, talent cultivation, marketing management and so on. The technological innovation of automobile enterprises is also a key link in many fields of competition. In this case, automobile enterprises must increase the research and investment of technological management innovation, so as to enhance the management ability of technological innovation,and constantly improve their core competitiveness. Based on this, this paper briefly analyzes the current situation and existing problems of technological innovation management of automobile enterprises in China, and then puts forward some relevant countermeasures and suggestions.