宜昌文化创意产业存在的问题及高质量发展的对策研究

Research on the Problems Existing in the Cultural Creative Industry of Yichang and the Countermeasures for Its High Quality Development

文化创意产业的发展是衡量一个城市文化是否符合新时代下新业态发展水准,从中体现了城市文化精髓与创新意识融合后的创意产品是否符合市场需求。创意离不开人才,高校作为人才培养基地,应强化校企合作意识,充分依据行业特点,引入企业参与育人过程,构建基于校企共建的课程体系、人才培养模式和产业培育平台。

The development of cultural creative industry is to measure whether a city＇s culture can meet the new business development level under the new era, and it reflects whether the creative products after the integration of urban culture essence and innovation consciousness can meet the market demand. Creativity is inseparable from talents. As a talent training base, colleges and universities should strengthen the awareness of cooperation between schools and enterprises, fully introduce enterprises to participate in the process of educating students based on the characteristics of the industry, and build a curriculum system, talent training mode and industrial cultivation platform based on the joint construction of schools and enterprises.