基于企业社会责任视角的保险企业文化建设研究

Research on the Cultural Construction of Insurance Enterprises Based on the Perspective of Enterprise Social Responsibility

履行社会责任是保险企业文化建设的重要内容,保险企业文化建设促进保险企业勇担社会责任。论文立足企业社会责任与企业文化的内生关联,界定保险企业社会责任和保险企业文化的内涵,分析我国保险企业文化的普遍问题,聚焦社会责任,从创新驱动实现可持续发展、实施培训项目支持新文化以及将责任和文化贯彻到位等三个方面对保险企业文化建设提出对策与建议。

Fulfilling the social responsibility is an important content in the cultural construction of insurance enterprises, and the cultural construction of insurance enterprises can promote them to shoulder the social responsibility. Based on the endogenous relationship between enterprise social responsibility and enterprise culture, the paper defines the social responsibility of insurance enterprises and the connotation of insurance enterprise culture, analyzes the general problems of insurance enterprise culture in China. And focusing on the social responsibility, the paper puts forward some suggestions and countermeasures to the construction of insurance enterprise culture from three aspects： innovation-driven to realize the sustainable development, implementation of training projects to support new- culture, and implementation of responsibility and culture in place.