大学生自助游探析

Research on College Students Independent Travel

借鉴国内外专家学者的理论对大学生自助游进行探析。在相关文献的基础上提出了大学生自助游的概念,对大学生的行为特征、旅游动机和发展现状进行研究和分析,并提出目前大学生自助游所存在的一些问题:针对所存在的问题提出一系列发展建议:提高对高校大学生自助游重视度,提高背包旅游安全性,建立完善的自助游市场体系,完善景区所在地设施以及相关旅游相关部门的市场营销等。

This paper draws on the theories of domestic and foreign experts to explore the college students＇ self - help tour. On the basis of related literature, puts forward the concept of college students＇ Tours on college students＇ behavior characteristics, travel motivation and current situation of the development of research and analysis, and puts forward some problems existing in current university student Tours. Suggestions aimed at the problems put forward a series of development： to improve the college students attaches great importance to the degree backpack travel Tours to establish perfect market system, of self service travel, improve the safety of to perfect the relevant tourism scenic area is located facilities and related department of marketing, etc.