建设世界先进水平高职学院 树立特色强校品牌战略的思考与实践

Building a World-Class Higher Vocational College-Strategy Thinking and Practice of Establishing the Distinctive Brand of the School

建设世界先进水平高职学院,需要有自身特色品牌做支撑。品牌体现了一所学校的鲜明特色、历史积淀和突出优势,也决定了一所学校的发展趋势和与众不同的竞争优势。只有不断培育和提升学校的品牌形象,才能创造更多竞争优势,才能在竞争中立标杆、做示范,只有不断提升品牌的核心竞争力,才能在竞争中立于不败之地。学院在世界先进水平高职学院建设的过程上,立足品牌打造的思考,努力通过塑造渤海特色、打造渤海优势、凝练渤海历史积淀,树立品牌形象,并通过党的建设、鲁班工坊、职教集团建设、育人文化建设、生态文明校园建设、工程实践创新、教育信息化和大赛引领等载体,奋力打造"八大学院品牌",努力实现其品牌核心竞争力的培育和提升,实现建设世界先进水平高职学院的目标。

Building a world - class higher vocational college requires support from its own distinctive brand. The brand reflects the distinct characteristics, historical accumulation and outstanding advantages of a school, and also determines the development trend of a school and its unique competitive advantage. Only by continuously cultivating and upgrading the brand image of the school can we create more competitive advantages and establish a benchmark and give a demonstration in the competition. Only by continuously improving the core competitiveness of the brand can we remain invincible in the competition. In the process of building the world - class higher vocational college, the school is based on the thinking of brand building, and strives to create the brand image through the shaping of Bohai characteristics, build the advantages of Bohai, and consolidate the historical accumulation of Bohai; and through the carriers such as the construction of the party, Luban Workshop, vocational education group construction, education culture construction, ecological civilization campus construction, engineering practice innovation, education informationization and competition leads, strive to build “eight major college brands” and strive to realize the cultivation and improvement of core competitiveness of the brands, so as to achieve the goal of building a world - class higher vocational college.