主题跑热对当前我国体育健身休闲业发展的启示——以THE COLOR RUN为例

Enlightment of the Theme Running on China's Sports Fitness and Leisure Industry——A Case Study of the Color Run

本文根据既有的文献研究,通过对主题跑项目The Color Run发展现状和运作特点的分析,结合我国加快发展体育产业的政策背景,从市场定位、体制改革、传媒运用和商业赞助四个方面入手,对体育健身休闲业提出针对性的发展建议,为体育产业市场化提供有益的参考。

This paper analyzes the development status and operational characteristics of The Color Run based on the analysis of the existing literature. Meanwhile, combing China’s policy of promoting the development of sports industry, it provides some targeted suggestions for China’s sports fitness and leisure industry as well as references for the marketization of sports industry from the aspects of market positioning, structural reform, media application and commercial sponsorship.