室内定位盈利模式的研究

互联网技术的不断进步与基于位置服务(LBS)的发展,使室内定位技术逐渐成熟,高可靠的连续提供室内位置服务的需求日益增加,室内定位的盈利模式逐渐形成,如何实现其价值变现有了更广阔的空间,蕴藏着巨大的商业潜能。本文研究了基于位置服务的盈利模式,基于室内定位的几种商业模式对室内定位盈利模式的现状进行了分析,并对室内定位的市场需求进行研究,根据需求驱动、技术驱动、电子商务驱动、成本驱动等几个方面对室内定位盈利模式发展方向进行研究。

With the continuous advancement of Internet technology and the development of location based services （LBS）, indoor positioning technology has gradually matured. The demand for highly reliable and continuously providing indoor location services is increasing. The business model of indoor positioning is gradually formed, and how to realize the value change has become more existing. The vast space contains enormous commercial potential. This paper studies the profit model based on location service, analyzes the status quo of indoor positioning profit model based on several business models of indoor positioning, and analyzes the demand of indoor positioning market, according to demand-driven, technology- driven, e-commerce driven, cost-driven the research on the direction of the development of the indoor positioning profit model was carried out.