移动互联网背景下信阳毛尖营销发展策略研究

移动互联网的迅速普及对信阳毛尖的营销发展既是机遇又是挑战。信阳毛尖虽然曾经获得"金奖",获得中国"十大名茶"称号,但是近年来的发展现状却不容乐观。本文介绍了信阳毛尖发展现状及其所处的内外部环境,分析信阳毛尖营销发展中存在的主要问题,提出移动互联网发展背景下信阳毛尖的营销发展策略,以期促进信阳毛尖品牌的健康可持续发展。

Under the background of Mobile Internet, the marketing development of Xinyang Maojian faces both opportunities and challenges. Although Xinyang Maojian once won the ＂Gold Award＂ and China＇s ＂Top Ten Famous Teas＂, recently, the development status of Xinyang Maojian is not optimistic. This paper first analyzes the development status of Xinyang Maojian and the current internal and external environment, and then finds out the main problems existing in the marketing development of Xinyang Maojian. Finally, it proposes the marketing development strategies of Xinyang Maojian based on the background of mobile internet, in order to promote the healthy and sustainable development of Xinyang Maojian.