基于网站平台的区域性广电媒体传播研究

Research on Regional Broadcast Media Communication Based on Website Platform

在网络技术、多媒体技术被成熟运用的媒体传播环境下,如何通过网站平台有效整合与传播广播电视节目,需要每一个从传统媒体向网络媒体转型的传媒单位和媒体人深入实践和研究。从网络信息资源整合的角度出发,结合区域性广电节目的网络传播问题,探究基于网络平台的广播电视节目传播策略和网络路径。

Based on the mature application of network technology and multimedia technology in the media communication environment, how to effectively integrate and disseminate radio and television programs through the website platform is an in-depth practice and research for every media unit and media person who needs to transform from traditional media to network media. From the perspective of the integration of network information resources, combined with the problem of network transmission of regional radio and television programs, this paper explores the communication strategies and network paths of radio and television programs based on network platforms.