试议企业品牌体系的建设

On the Construction of a Corporate Brand System

品牌是一个不断演进的概念,对于企业具有非常重要的意义。企业品牌建设体系应当统筹企业文化、管理与科技创新、产品与服务质量、宣传推广、法律维权等多方面工作,加强品牌规划、组织领导、品牌意识培养,才能实现"做强做优、世界一流"的目标。

Brand is an evolving concept and it is of great signifcance to enterprises. The brand-building system of an enterprise shall coordinate the work of corporate culture, innovation in management as well as science and technology, product and service quality, publicity and promotion, legal protection of rights, etc. Only by strengthening brand planning, organizational leadership and brand awareness training, can we achieve the goal of becoming a ＂stronger and better” and “world-class＂ corporation.