摘要
近年来,政务微博在公共信息体系中扮演着越来越重要的角色,本研究在相关文献基础上,以吉林省人民政府新闻办公室官方微博“@吉林发布”为研究对象,采用图云分析、相关性分析及回归模型分析等方法,分析影响“@吉林发布”传播效果的因素,发现“@吉林发布”虽在塑造吉林省政府形象、引导舆论等方面效果显著,但仍存在深度报道不够、访谈直播类微博发布方式不妥、与群众沟通互动较少等问题,本文建议应采取转变信息发布方式、实现差异化报道等措施解决上述问题。
In recent years, the government micro-blog played an increasingly important role in the public information system. Based on relevant literature, this article studies the case of the official Micro-blog "@Jilin Releases" of the Information Office of the People's Government of Jilin Province. It analyzes the impact of the micro-blog with the methods of graph cloud analysis, correlation analysis and regression model. It concludes that "@Jilin Releases" has a significant effect in shaping the image of the Jilin provincial government and guiding public opinion. Meanwhile, problems were found, including insufficient in-depth reports, inappropriate live broadcast, little interaction with the public. Measures such as changing information dissemination methods and achieving differentiated reports should be adopted to solve those problems.
作者
李世豪
刘鸣筝
Li Shihao;Liu Mingzheng
出处
《传媒观察》
2018年第11期28-34,共7页
Media Observer
基金
吉林省软科学项目“新媒体视阈下全面提升吉林省公众形象的策略研究”(20180418074G)
吉林省社科基金项目“吉林省媒体融合发展研究”(2017B154)
关键词
@吉林发布
政务微博
电子政务
传播效果
吉林省政府
@Jilin Releases
Government micro-blog
E-government
Communication effect
Jilin provincial government