互联网公益背景下公益众筹项目筹款能力研究——基于新浪微博微公益数据分析

Internet Charity: A Research on Fundraising Ability of Philanthropic Projects

本研究利用网络爬虫Python技术对新浪微博微公益平台个人求助项目的相关数据进行了提取，从项目属性、传播平台、受助者特征三个方面入手，对影响公益项目效果的因素进行了探索。结果显示，项目持续时间、项目筹款目标、项目实施地区、发起人、传播平台和受助者年龄对项目筹款率有不同程度的影响。进一步研究表明，支教助学类公益众筹项目中，性别因素对筹款效果有显著影响。

This study uses Python technology to extract the relevant data of individual help-seeking projects on Sina Weibo＇s charity platform, and explores the factors affecting the effectiveness of charity projects from three angles ： project attributes, communication platform and the characteristics of the recipient. The results show that the duration of the project, project funding objectives, project implementation areas, sponsors, communication platforms and the age of the recipients have different degrees of impact on the effect of fundraising. Further studies have shown that the impact of the teaching and student support programs on the fundraising effect varies with the age and gender of the recipients.