基于资源整合的农工商双向流通电商模式研究

Research on Agricultural Industrial and Commercial Two-Way Circulation E-Commerce Model Based on Resource Integration

随着信息技术和电子商务的发展,村镇商贸零售企业需要探索适合农村地区的电子商务模式,以便整合城乡区域资源,促进县域经济的发展。论文的研究是为了解决工业品下乡和农产品进城的城乡双向流通问题,解决欠发达农村地区商品难购难销的问题,完全畅通城乡地区的信息渠道。论文采用点面结合的理论研究方法,详细论述了农村电子商务生态体系和运行系统,研究结果认为,电子商务生态体系由商品流通体系和资源整合体系等八个支撑体系构成。论文创造性的提出双向流通的"五个助"农村电商特色,以及农工商双向流通特色的各种电商模式,并提出了农村电商"六个一工程",这将起到示范引领,协同推进的作用,有助于驱动城市和农村经济的共同发展。

With the development of information technology and e-commerce, village and town commercial retail enterprises need to explore the e-commerce mode suitable for rural areas, so that integrate urban and rural regional resources and promote the development of county economy. The purpose of this paper is to solve the problem of urban and rural two-way circulation of industrial products going to the countryside and agricultural products coming to the city, in order to solve the problem of difficult purchase and difficult sale of goods in underdeveloped rural areas, in order to fully open up information channels in urban and rural areas. This paper adopts the theory research method of combining point and surface, the rural e-commerce ecosystem and operation system are discussed in detail, the results show that the e-commerce ecosystem consists of eight supporting systems such as commodity circulation system and resource integration system. This paper creatively puts forward the ＂Five help＂ based on rural e-commerce in two-way circulation, and all kinds of electronic commerce pattern has the agriculture industry and commerce two-way circulation characteristic, and proposed the rural e-commerce ＂Six one＂ project, this will play the role of demonstration and guidance, and synergistic promotion, this will help drive the joint development of urban and rural economies.