探究视觉识别系统在高校中的应用——以安徽农业大学为例

Application of Visual Identity System in Colleges and Universities:Taking Anhui Agricultural University as an Example

视觉识别系统是企业形象设计中重要组成部分之一,也是企业传播经营理念、建立知名度、塑造形象、加强凝聚力的快速手段,因此研究、借鉴企业形象识别系统建立的方法与成功经验,对推进高校形象建设具有重要参考价值与意义。结合安徽农业大学视觉形象建设现状,将高校视觉识别系统的基本内容及特征概括总结,对安徽农业大学的学校概况及办学理念进行分析,并在此基础上设计建立一套完整的适合安徽农业大学的视觉识别系统,其中包含理念系统、基础系统、应用系统及导视系统四个部分,对安徽农业大学视觉形象的传播与校园文化的建设起着积极的推动作用。

Visual identity system （VIS） is an important part of enterprise image design, and also a quick way for enterprises to spread operation concepts, improve popularity, shape image and strengthen internal cohesion. To study and use for reference enterprises＇ measures and experience in setting up VIS is of much value and significance for colleges and universities to promote their image building. Based on the VIS construction of Anhui Agricultural University, this paper summarizes the basic contents and general features of colleges and universities＇ VIS, gives an overview of the university and her philosophy of schooling, and designs on this basis a set of suitable VIS. This set of VIS includes concept, foundation, application and guidance systems, which plays a positive role in promoting the spread of the university＇s visual identity and construction of campus culture.