我国汽车行业电子商务的发展模式研究

On Development Mode of E - commerce in China Automobile Industry

在信息技术快速发展的今天，电子商务已经被认为是推动国民经济建设、增强综合国力的重要手段。汽车产业是带动我国经济发展的支柱产业，汽车行业自身的特点以及国际形势决定了电子商务是我国汽车产业发展的必由之路。阐述了我国汽车行业开展电子商务的发展现状，分析了电子商务在汽车行业中的应用模式，针对促进电子商务在我国汽车行业中的应用与发展给出合理化建议。

With the rapid development of information technology, E - commerce has been regarded as an impor- tant means to promote national economic construction and enhance comprehensive national strength and power. The automobile industry is the pillar industry driving the economic development of our country. According to the charac- teristics of the automobile industry and the international situation, the E - commerce is the only way for the develop- ment of China automobile industry. Therefore, the development status of E - commerce in China automotive industry is firstly described in this paper, and then the application mode of E - commerce in the automotive industry is ana- lyzed, and the reasonable suggestions are proposed to the application and development of E - commerce in China au- tomotive industry.