电信运营商“去电信化”改革中的竞争法问题——以腾讯王卡为例

The Matters of Conpetition Law in Telecom Operators’ "De-telecom" Reform——Take Tencent Wang Card as Example

发行“腾讯王卡”是中国联通践行“去电信化”改革的重要一步。由于互联网行业较强的交叉网络外部性，该种纵向一体化行为多以排他性购买协议形武出现．其增加企业效用、优化企业产业结构等积极效果固然值得肯定，但协议的排他性亦可能提高相关市场进入壁垒．使得中小企业竞争空间因此受到挤压，消费者自主选择权也会受到侵害。而我国法院及反垄断执法机构在该行为的违法性认定上尚未有统一、明确的规则．且法律规制效果亦不尽人意。为更好规制该类行为，应当完善违法性认定规则，强化反垄断法律责任。

Issuing the＂Tencent card＂is an important step for China Unicom to implement the＂de telecommunica-tions＂reform. Due to the strong cross network externality of the Internet industry, the vertical integration behavior is mostly in the form of exclusive purchase agreement. It is certainly worth affirming that the posi-tive effects of increasing the enterprise utility and optimizing the industrial structure of the enterprise are worth affirming, but the exclusiveness of the agreement may also raise the barriers of the related market entry, making the small and medium-sized enterprises competitive. If consumers are squeezed, consumers＂ right to choose independently will also be infringed. However, our courts and anti-monopoly law enforcement agen-cies do not have unified and explicit rules in determining the illegality of the act, and the effect of legal regulation is not satisfactory. In order to better regulate such behavior, we should improve the rules of ille-gality and strengthen the legal liability of antitrust.