基于改进层次分析法的大学生择业倾向研究

Research on the Career Tendency of College Students based on Modified AHP Analysis

本文运用文献研究法、问卷调查法和AHP层次分析法，以421份有效问卷调查数据为基础，基于生活因素、社会因素、企业因素、其他因素4个维度，建立了大学生择业倾向评价指标体系。研究发现，在各评价维度中，生活因素对大学生最有影响力。值得注意的是，大学生受社会因素影响也较为强烈，二者均优于企业因素。研究结论在一定程度上有利于促进大学生理性就业和推动新区人口集聚。最后，从社会、企业、个人等多个角度提出意见建议。

This paper uses literature research, questionnaire investigation and AHP analysis, on the basis of 421 valid questionnaire data, based on the life factors, social factors, enterprises factors and other factors, established the evaluation index system of college students＂ employment tendency. The study found that life factors were most influential among college students in the evaluation dimensions. It is worth not-ing that college students are also strongly influenced by social factors, both of which are superior to en-terprise factors. The research conclusion is beneficial to promote rational employment of college students and to promote the population concentration of new district. Finally, Suggestions are made from five per- spectives, such as society, enterprises and individuals.