文化认同在国学经典“再生”过程中的角色与功能研究

Research on the Role and Function of Cultural Identity in the Process of “Regeneration” of Sinology Classics

国学经典的重新出版是构建我国社会价值系统的关键要素。以文化认同的形成机制为起点,从个人文化认同和群体文化认同两个维度细分国学经典传播的影响因子,认为个人文化认同影响因子可提升市场定位和细分的准确度,而群体文化认同影响因子则有助于营销战略的制定和执行,对提升国学经典的传播效率具有重要意义。

The re-publication of sinology classics is a key factor in constructing our social value system. Taking the formation mechanism of cultural identity as the start point, the influencing factors of sinology classics propagation can be subdivided from individual cultural identity and group cultural identity. Analysis suggests that the influencing factors of individual cultural identity can improve the accuracy of market positioning and segmentation, while the influencing factors of group cultural identity are conductive to the formulation and execution of marketing strategy, which has important significance for promoting the propagation efficiency of sinology classics.