基于移动互联网传播的集体行动组织机制研究

Study on Organization Mechanism for Collective Actions Based on Mobile Internet Dissemination

基于互联网信息传播的集体行动与传统的集体行动在组织模式和组织效率上存在实质性差异。本文首先对基于移动互联网传播的集体行动进行理论构建。研究认为:基于移动互联网络的信息传播具有典型的无标度和小世界网络特性;其信息的编发者在行为上存在具有统计学意义的性别差异;集体行动的扩展遵从社会物理学中差异产生梯度,梯度产生扩展势能的基本规律。网络传播的参与者信息传播行为越活跃,其在集体行动中表现出的势能越强,影响力也越大;信息在集体行动组织传播时,无论是传统的科层式传播,还是网络式传播,传播通道中的并联通道越多,传播路径越短,则信息传播效率越高。本文还基于上述理论,通过一个模拟实验对理论进行了实证研究,获得了更为具体的实验结果 ,并基于此提出了对实践具有指导意义的结论和建议。

There are material differences in terms of organization pattern and organizational efficiency while referring to distinctions between networked collective actions and traditional ones. This paper first constructs a theoretical framework for collective actions based on mobile interact. Research considers that networked collective actions are scale-free networks with characteristics of small world network; there are statistically significant gender differences in behaviors when compilation and/or sending of informations; enlargement of collective actions is in compliance with rules of gradient difference impacting collective actions expansion in light of Sociophysics theories. The more lively information dissemination behaviors are, the larger the potential energy and its influence will be; the more parallel channels in communication channels and the shorter propagation paths are, the higher the efficiency of information dissemination will be, whatever the information dissemination is by bureaucracy-pattern paths or by network ones. Based on the above theories, an empirical study is carried out through a simulation experiment. More specific experimental results are attained, and based on this, some conclusions and suggestions are put forward.