电力营销风险评价模型研究

Research of the risk evaluation model of power marketing

电力营销是供电企业的核心业务,关系着企业的生存和发展。对电力营销中的风险源进行风险评价,有利于规避风险,保障电力营销工作的安全进行。本文结合层次分析法、模糊综合评价法和基于样本特征的函数拟合算法等方法建立了电力营销风险评价模型,从风险造成的后果以及风险发生的概率两个维度去评价风险等级。

Power marketing is the core business in power supply company, which is related to the survival and development of power supply enterprises. It＇ s beneficial to avoid risks and ensure the safety of power marketing work by risk evaluation of the risk sources in power marketing. Based on the analytic hierarchy process, fuzzy comprehensive evaluation method and function fitting algorithm with sample feature, a risk evaluation model of power marketing is established, and the level of risks is evaluating from two dimensions, including the consequence of risks and the probability of risks.