网络新媒体在健康教育中的应用探微

Application of new media in health education

随着人民生活水平的普遍提高、卫生计生领域“大健康”与“全周期健康管理”新要求的提出，开展健康教育的形式也面临改变。依托医护人员和纸媒的传统健康教育已无法适应新形势下健康教育的更高需求。本文以详细分析“丁香园”新媒体矩阵以及四川大学华西系列附属医院“两微一网”为例，探讨网络新媒体时代健康教育对内容运营、队伍建设、平台搭建等方面提出的新要求，讨论并展望新时代强化健康教育效果的方向和措施。

[Abstract] With the general improvement of people＇s living standard, the ＂great health＂ trend and the new requirement of ＂full cy cle health management＂, the form of health education subject is required to. Traditional health education, which relies on medical staff and paper media, has been unable to adapt to the higher demand of health education in the new situation. Based on the examples of the detailed analysis of ＂DingXiangYuan＂ and new media matrix series of West China Hospitals of Sichuan University, this article aims to explore new requirements about team construction, platform building and other aspects, discussing and looking forward to a new era to strengthen health education effect.