机电产品海外组装基地的供应链效用分析

The Analysis of Supply Chain Utility of Overseas Assembly Base of Electromechanical Products

对外开放国策的推进促使大量企业实施"走出去"战略,进一步扩展国际市场。随着中国制造质量的提升,机电产品出口大幅增长,占出口总额的比重也在不断上升。但目前机电产品出口存在着物流成本较高、对客户需求的反应迟缓等问题,影响了开拓国际市场的步伐。文中从供应链的角度,分析了一般贸易方式下机电产品在进入国际市场,特别是距离遥远的非洲和拉美市场中出现的问题,提出了建立海外组装基地,快速响应顾客需求、降低物流成本的建议。

The national policy of Opening up is pushing a large number of enterprises to carry out the strategy of＂going out＂,expanding international market. Along with the products quality upgrading,the export of China＇s mechanical and electrical products growing and its share in total exports rising. But the problems are high logistics cost and slow response to customer＇s requirement,which influencing the pace to develop international market. From the perspective of supply chain,this paper analyzes the problems for exporting mechanical and electronic products into international market,especially to the distant Africa and South American market in the mode of general trade,puts forward the suggestion to establish overseas assembly base for rapid response to customer＇s requirement and reducing logistics costs.