网络文学在线阅读的临场评说

Online Commentary on Network Literature

在线阅读由于得到了互联网等新媒体的技术支持,不仅培养了多文本交织的徘徊式阅读,而且还实现了阅读、评论和交流的一体化。由于打赏与投票制度的确立,网络文学阅读不再仅仅是基于商品经济的消费行为,而是衍生出了基于礼物经济的报答与馈赠。受泛娱乐战略的影响,网络文学接受也突破了单一的文字阅读形式,向更为多元化的接受方式转变。

Supported by new media such as the Internet, reading online not only develops the hovering reading of multi-text interweaving, but also integrates reading, comments and communication. Because of the establishment of reward and voting system, network literature reading is no longer just based on the consuming behavior of commodity economies, but derives the reward and gift based on gift economy. The acceptance of network literature, influenced by the strategy of pan-entertainment, has broken through the single form of text reading. Moreover, it has changed towards a more diversified way of acceptance.