“反转新闻”产生的原因及规避对策

On the Causes and Countermeasures of “Reverse News”

新媒体的独特传播模式及其对当下新闻传播领域的广泛渗透,使得"反转新闻"不仅每年大量出现,而且新闻剧情的反转再反转已逐步泛化为显在的社会敏感议题,也触碰到了社会的痛点与公众的情绪。反转新闻的成因主要包括:媒体认知基模牢固,上演社会群体"污名化";面对社会问题,"民粹主义"兴风作浪;"碎片化"的传播,滋生了"浅阅读"。面对屡屡发生的反转新闻闹剧,我们只能从新闻媒体、受众、道德法治这三个维度寻找其规避对策,进而积极引导公众对反转新闻进行正确解读,以营造健康有序的媒体环境。

New media’s unique mode of communication and its wide penetration into the field of journalism result in appearance of a large number of “reverse news” every year. What’s more, the reversal and reversal of news plot has gradually become a social sensitive issue, which also touches the pain spot of society and public mood. The causes of reverse news mainly include the following points. Firstly, the foundation of media cognition is solid, giving the way to perform the stigmatization of social groups. Secondly, in the face of social problems, “populism” rises brazenly. Finally, the spread of “fragmentation” breeds “shallow reading”. Facing the repeated reverse news farces, we can only find its evasive countermeasures from three dimensions： the news media, the audience and moral rules of law, and then actively guide the public to interpret the reverse news correctly in order to create a healthy and orderly media environment.