骆越文化网络传播路径探究——骆越文化传承与发展研究系列论文之二

On the Network Communication Path of Luoyue Culture:On the Inheritance and Research of Luoyue Culture(Serial Paper Ⅱ)

骆越文化历史悠久、内涵丰富,是中国传统文化的一部分,值得我们传承、传播。当前骆越文化传播网页数量初具规模,传播渠道更为多元,传播内容较为丰富,但仍然存在着缺乏专业力量、欠缺有效举措,传播力度不够、形式创新不足,过度商品化,乃至内容失真,整体性不强、均衡性不足等问题。需加大政府投入,引导民间力量,培养专业人才;开发多元形式,提升文化感悟,共享传播效果;坚守传播品质,丰富传播内容,展现文化魅力;加强统筹规划,构建大型数据库,全面传播骆越文化。

As a component part of Chinese traditional culture, Luoyue Culture has a long history and rich connotation, worth our inheritance and communication. Recently, the numbers of web pages in communicating Luoyue Culture have been increased to a certain scale along with more transmission channels and much richer contents. However, there still exist such problems as lack of professional power and shortage of effective measures, insufficient communication force and innovative forms, loss of truth in contents due to excessive marketization, weak unity and insufficient balance. It is necessary to increase investment from government, give correct guidance to folk force, and cultivate professional talents. The ways can be multiple in exploration to improve cultural consciousness so that communication fruits can be shared together. It is proposed to stick to the communication quality and enrich the contents so that the cultural charm can be displayed. It is also suggested to strengthen whole planning and construct a large-scale database, so as to spread Luoyue Culture in a larger scale.